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For this project the teacher gave us the name of a fictitional company (Buca) and we had to come up with a mark and logo then create what the company sold as a product, decide what our target audience was and then create the product in a marketing setting and pitch our company and product to the class. We also had to justify why we used certain fonts and colors and did it hit our target audience and critique in a positive way other peoples pieces, providing what works what doesn't work and why. I created Buca as a beer company, whose target audience is mostly men but I designed the product so it would not look like a mans only drink. First I did some research and discovered that beer has been around since ancient Egypt. Pyramid drawings show the workers drinking beer many thousands of years ago so I decided to incorporate that legacy into my product. In my research I found an egyptian heiroglyph for the letter B which looks like a tall glass of beer so I decided to use that as the companys mark. For the logo I decided to incorporate a pyramid shape which signifies strength and mystery at the same time intrigue. For my colors I choose a sand color again tying back to Egypt with a blue ribbon around it for a mostly male feel. I even came up with a slogon at the bottom of the mark and logo which says "The Best of the Best" because all the ingredients that go into Buca Beer are only the finest.
For our final project we had to take a song that meant a lot to us and compose a visual representation to capture the mood and feeling and then present our composition to the class and provide positive critique and feedback, explaining what we liked, what we thought could be improved upon and how they might go about that. I chose an instumental song called Sandstorm, which always brings me back to the years when I had just moved to Atlanta.
Here is a full scale visual comp mockup I did for the Barnegat Lighthouse website using DIV's. Barnegat Lighthouse using DIVs I also did a full scale visual comp mockup of the Barnegat Lighthouse website using Tables for extra credit. Barnegat Lighthouse using Tables
If you like my work or have any questions please feel free to contact me.
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